For Tims Dairy’s marketing team, ensuring timely and consistent corporate messaging across email signatures had become a challenge. With dispersed teams and remote working, rolling out updates often lacked efficiency. On CJAZ Consulting’s recommendation, they adopted Exclaimer Cloud—a solution designed to streamline professional email signatures across the organisation.

Challenges

• Maintaining consistency in email signatures across a team of 70 staff based across two sites.

• Remote working during the pandemic made tracking and updating signatures more complicated.

• Delayed rollout of marketing campaigns and corporate messaging reduced impact and alignment.

Improvements made

• Implementation of Exclaimer Cloud:

• Enabled centralised management of professional email signatures.

• Allowed for instant updates, ensuring timeliness and consistency across campaigns.

• Delivered seamless integration with their existing systems without any communication interruptions.

• Reliable Marketing Support:

• Ensured all email communication reflected Tims Dairy’s exemplary reputation.

• Allowed their marketing agency to roll out campaigns efficiently and confidently.

Results

• Efficiency Gains: Updating email signatures is now instant, saving the marketing team time and effort.

• Consistent Messaging: All staff are guaranteed to share the right message at the right time with the right audience.

• Streamlined Operations: Marketing channels are unified, strengthening their brand and supporting Tims Dairy’s growing reputation.

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By implementing Exclaimer Cloud, CJAZ Consulting transformed how Tims Dairy manage their email communications, helping their marketing team focus on what they do best—building the brand and delivering exemplary campaigns.

"With Nick's help it's been amazing, We're really starting to see the benefits of using the Exclaimer Cloud. Updating email signatures with new messaging and campaigns, used to be unreliable and labour intensive, but now it only takes a couple of days. 

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"Exclaimer Cloud is quite complex to set up, but with Nick's help, it's been rolled out across all teams and we've seen an increase in our web traffic".

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Sally Dorling

Marketing Manager, Tims Dairy